In 1986, giulianoFujiwara made the debut in Milan. The initiator of the brand, Yoshiaki Fujiwara, made a large influence not only in Italy but also the fashion industry in the world as for a new concept "Minimalism".
The concept of "Minimalism", the tradition, the technology, and the spirits come down today and the successor, Masataka Matsumura starts new giulianoFujiwara.